To add your site, you first need to select as many keywords as you can. The more keywords you add, the more traffic you get. You should also consider keywords that are misspelled or mixed with other words to create a phrase that "targets" the visitors you're looking for.

For instance, you don't want to target the keyword "travel" if you only service one area like Mexico. You would only get wasted clickthroughs from visitors wanting to go to Jamaica, Brazil, Caribbean, etc. Your keyword should be "travel to Mexico", "Mexican holiday", etc, etc. These keywords would be less competitive, cost you less to bid on, and get you "targeted" visitors.

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When adding keywords in your Control Panel, you will see a template similar to the one below. You can also bulk submit hundreds of keywords at one time.

What Keyword would you like?

The next part of the process is the title that will appear when a visitor does a search using one of your keywords. This is a good place to mention the area or type of business you do. This will make sure you don't get worthless traffic. If we use the Mexico example above, the title should be something like this. "We offer Travel packages to Mexico".

What Title would you like to appear?

If a searcher used one of your keywords and also likes your title, they will read your description next. This is where you should avoid the "tire kickers" from clicking through to your site. These are people that are just looking right now and will choose something very cheap when they're ready. For instance, if you sell "high end" travel packages, meaning, they are expensive, your description should mention this.

You have to remember that our service can be used for pre-screening visitors to your site. You may not want ALL the searchers that are looking for travel packages to Mexico because yours has many more options than what is offered elsewhere and it's much more expensive. You want to make sure that the visitors that come to your site, know exactly what they are in for.

A description example could be like this.
We offer the ultimate Mexican travel package that includes airfare, resort reservations, all meals and drinks included, a car rental, tour bus bookings, and a complimentary bottle of champagne every day. Packages starting at $6,800 for a seven day stay.

What Description would you like?

This next step is the easy part. You just enter the URL, or location of the page you wish to send your visitors too. EX: http://MyMexicanPackages.com

What is the URL to your page?

The last part of the entry is the keyword cost. This is how much money will be deducted from your account whenever a visitor clicks your link and goes to your site. If there are other people bidding on this keyword it could cost you more than a penny. However, never over bid. We have some clients that enter 10 cents for a keyword, even if no one else is biding on it. That means, they could have had 9 other visitors to their site for the same price.

Being the highest bidder is not always the best solution either. For instance, your keyword "Mexico Vacation" has several bidders. The number one position is paying 25 cents. Number two is paying 20 cents, number three position is paying 15 cents, number four is paying 10 cents, and number five is paying 5 cents. As long as you're in the top five, most searchers will see your listing.

If you bid 26 cents, you'll be at number one. However, if you bid 6 cents, you're still in the top five. Why spend more than you have too.

If you plan to add hundreds of keywords, then researching every one of them can be very time consuming. Most clients enter the basic 1 cent bid and then go into their Control Panel and Update Bids from there. If you are the type that likes to be number one all the time, there is a quick "Update All Keywords To Number One" button.

However, for those of you that are more money conscious, you will see your keywords listed, the cost to be number one, your current cost, and your current position. You just choose how far up the ladder you wish to go. Those that control their spending this way can make $25 go a long way.

The best way to determine how much you can spend is by using visitor to sales ratios. Just figure out how many visitors you need to have before you make a sale. Most site logs can help you out with that. If you don't have site logs, or stats, get another Hosting Company.

For example, your logs tell you that you had 100 visitors before you made a sale. 1 out of 100 is your ratio. It will most likely go up and down for some time but this should give you a good idea. Now you take the cost of your package and deduct all expenses from the total cost. Like shipping and handling, packaging, time involved, taxes, etc. You will arrive at your pure profit.

To make the math easy, lets say you make $100 from each package sold. It took you 100 visitors before you sold 1 package making $100. This means, to break even, you can't spend more than $1 per visitor. If the keyword you want is $1 to bid on, just add other words to it to make it a phrase. It will cost you much less and get you more targeted sales. You don't want to spend all your profits trying to get more sales.

How much would you like to Bid?
(ex. 0.02=2 cents, 0.20=20 cents)
Check the current cost of your keyword here
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